The subject line is one of the most important parts of the email. Its purpose is to persuade the subscriber to learn more and to open the email. Therefore, you need to keep a few guidelines in mind when creating one:
1. Reflect the purpose of the email
Your subject line should be clearly and effectively conveying the goal of your message. This gives your subscriber an idea of the value of the email. (more…)
What Is Branding? What Does It Say About You?
What is branding and how did it start? Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways. Cave paintings depicted a particular person as certain shape, height and color reacting with other certain shapes and colors. It was all about story telling and making you understand [...]
read moreVertical Scroll Websites as a New Web Design Trend
Vertical scroll websites have been a new web design trend lately. Instead of normal navigation where you click on a link and it takes you to a page, page scrolls to a different portion of the same page automatically. Sometimes this is simply scrolling vertically or horizontally to the next content block. The effect creates [...]
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