How to Write a Good Email Subject Line?
The subject line is one of the most important parts of the email. Its purpose is to persuade the subscriber to learn more and to open the email. Therefore, you need to keep a few guidelines in mind when creating one:
1. Reflect the purpose of the email
Your subject line should be clearly and effectively conveying the goal of your message. This gives your subscriber an idea of the value of the email.
2. Keep it short
Keep your subject line to 50 characters or less. It’s known that shorter subject lines generate higher open rates.
3. Vary
If you will be using the same subject line for a series of emails you may notice your open rate dropping. Try to vary them from one campaign to the other.
4. Avoid spam words
Words like hello, free, special offer, present often can be considered spam words by some email clients and email will be delivered right into the spam folder.
5. Avoid all caps and exclamation points
Your email could be pushed to the Spam folder if you are using all caps and exclamation points.
6. Provide localization
Including a city or place name helps with open rates.
7. Include company name
By adding your company name to your subject line you promote your brand and increase credibility. This could result in more subscribers opening your email.
8. Add personalization
Sometimes including a recipient’s first name or last name can slightly improve open rates.
9. Test
Split your email campaign and test different subject lines to see which one has a higher number of opens..
