ELS Landscaping Online Campaign
Work Done: Website Design and Development, SEO, Email Marketing, Social Media
ELS Landscaping invited ID Graphic World to help re-position the company online. A lot of planning went into the project to thoroughly evaluate their existing online campaign. We designed a new phased digital strategy that included complete website redesign and rebuild, integration with social media, email communication with customers and better campaign analytics.
New strategy points:
- We created more professional and clean looking materials, that set ELS Landscaping apart from other landscaping companies.
- Company employees were positioned as experts in their area ready to answer any questions the customer has through the “Ask the Expert” area on the web site or social media
- The site was designed using a content management system to make content update easy for any employee.
New digital materials meet the goals ELS set and positioned ELS Landsaping as a friendly but highly experienced, professional company, showed the warm but still professional approach to its clients. Since the site was launched, it has helped to significantly raise the company’s profile on the internet.
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