Archive for the ‘Branding’ Category

What Is Branding? What Does It Say About You?

What is branding and how did it start? Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways.  Cave paintings depicted a particular person as certain shape, height and color reacting with other certain shapes and colors. It was all about story telling and making you understand something about the person and their place amongst others. They put it on the walls because they knew the information could be preserved and communicated for some time. (more…)

Why Color is Important in Branding?

It has been proven that colors have both emotional and physical effects on people. That’s why we dress girls in pink, paint hospital rooms blue and make firetrucks red or yellow. Colors are very important when it comes to branding. It must attract the consumer’s attention, convey the message about the product and help to make a sale. When selecting the right color for your brand, color meanings should be taken into account: (more…)