Archive for the ‘Blog’ Category
What Is Branding? What Does It Say About You?
What is branding and how did it start? Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways. Cave paintings depicted a particular person as certain shape, height and color reacting with other certain shapes and colors. It was all about story telling and making you understand something about the person and their place amongst others. They put it on the walls because they knew the information could be preserved and communicated for some time. (more…)
Vertical Scroll Websites as a New Web Design Trend
Vertical scroll websites have been a new web design trend lately. Instead of normal navigation where you click on a link and it takes you to a page, page scrolls to a different portion of the same page automatically. Sometimes this is simply scrolling vertically or horizontally to the next content block. The effect creates a feeling of traveling to a different portion of the page itself. (more…)
Responsive web design – new approach to design
In the last few years, a number of the mobile devices used for browsing the web significantly increased. It’s getting hard to keep up with endless new resolutions, from wide-screen desktop to tablet to small-screen mobile. To create a separate website for each of them can be very unrealistic and costly. (more…)
4 Reasons Why You Should Establish Mobile Presence
These days, mobile presence is very important for your business. Here are 4 reasons why you should have your site optimized for mobile space:
1. Growing number of mobile web users. (more…)
What Type of Mobile Presence is Best for Your Business?
The number of people browsing the Web from a mobile device continues to grow, and tripled since 2009. In spite of that, many websites are still not mobile friendly. They take a long time to load, are poorly rendered and leave visitors with a negative impression. (more…)
Why Shouldn’t you Have a Flash Website?
Sometimes we are getting approached by clients asking for cool flash animations on their website. They want their website to stand out. However, we wouldn’t recommend a flash website for most businesses for a number of reasons: (more…)
How to Write a Good Email Subject Line?
The subject line is one of the most important parts of the email. Its purpose is to persuade the subscriber to learn more and to open the email. Therefore, you need to keep a few guidelines in mind when creating one:
1. Reflect the purpose of the email
Your subject line should be clearly and effectively conveying the goal of your message. This gives your subscriber an idea of the value of the email. (more…)
How to Increase Your Mailing List Subscribers?
Getting more subscribers to your list should be your top priority. Below are a few different ways that will help you increase your list.
1. Write highly informative, useful newsletters.
2. Have a signup form on every page of your website.
What are Email Best Practices?
1. Good subject line
The subject line is the most important part of your email because it is what causes the reader to open the email or not.
2. Clear email goal
Have a good idea of the goals of your email, and include several clear calls to action. (more…)
Why Color is Important in Branding?
It has been proven that colors have both emotional and physical effects on people. That’s why we dress girls in pink, paint hospital rooms blue and make firetrucks red or yellow. Colors are very important when it comes to branding. It must attract the consumer’s attention, convey the message about the product and help to make a sale. When selecting the right color for your brand, color meanings should be taken into account: (more…)
